Com a aquisição da AdLINK Internet Media, duas das maiores redes de publicidade européias passam a somar forças, criando um líder de mercado indiscutível com uma audiência total de mais de 127 milhões de pessoas na Europa.

A cobertura geográfica é extensiva e engloba 9 paises: França, Bélgica, Holanda, Alemanha, Suécia, Itália, Espanha, Portugal e Reino Unido.

A aquisição também acelera o desenvolvimento da solução de micropagamento AlloPass no exterior e na Europa, especialmente na Alemanha e no Reino Unido.

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Hi-media Group closes AdLINK Media acquisition

Creates an undisputable leading player by combining two of the largest European ad networks with a total audience of more than 127 million people in Europe ¹

Paris, 31st August 2009 - Hi-media, the online media group, (Code ISIN FR0000075988 - HIM, HIM.FR) announced today that the Company has closed its acquisition of AdLINK Media, the display advertising network of AdLINK Internet Media AG. The acquisition creates the European leader in Internet audience monetization.

Cyril Zimmermann, founder and CEO of the group said: “Starting from today we are working hand in hand with both teams in order to take advantages of combining the two independent leaders AdLINK Media and Hi-media. Both teams are eager to learn from each other and to create the most innovative and proactive ad network in Europe. This combination is also a great opportunity to accelerate the development of our micropayment solution Allopass abroad.”

With a total audience of 127 million people and an extensive geographical coverage throughout 9 European countries (France, Belgium, Netherlands, Germany, Sweden, Italy, Spain, Portugal and United Kingdom) the combined entity has the most powerful, comprehensive and innovative advertising network offer. The acquisition will also accelerate the development of Allopass across Europe, especially in Germany and in the United Kingdom.

The consideration paid for this operation is as followed:
- 3,940,000 newly created shares in consideration for a portion of the AdLINK Media shares;
- 795,000 existing shares currently held by the Hi-media Group for the remaining shares of AdLINK Media plus;
- A deferred payment in the form of a vendor loan of 12.2 million euros.

Thus AdLINK Group owns 4,735,000 shares in Hi-media and becomes a major shareholder of Hi-media Group, with 10.7%, along with IDI and BV Capital.

For this operation, Hi-media Group has been advised by Société Générale Invesment Banking and for the legal side by Hogan & Harston. For the due diligence process, Hi-media has been advised by Mazars and OV Conseil for the financial due diligence and by Hogan & Harston for the legal due diligence.

The fairness opinion report with respect to the contribution valuation and the contemplated exchange ratio for the current Hi-media shareholders issued by the two independent appraisers is available on the Group website at www.hi-media.com in the corporate information section.

Fonte: Comscore